Client case · anonymised client
Support a brand at running events across Europe.
Logistics coordination for marathons and running events for a multinational nutritional supplement brand.
The brief
SYCTA manages event logistics for a multinational nutritional supplement brand at marathons and running events across Europe. Coordination brings together each event’s requirements, document compliance, suitable delivery resources and liaison with on-site teams.
- European calendar
- Documents & access
- Event delivery
- Collection & next event
How operations are organised
- 01
Prepare for each event
The events calendar forms the basis of the logistics schedule. Product, promotional material and equipment needs are aligned with setup, opening and dismantling times, identifying receiving contacts and site constraints.
- 02
Check documents and access requirements
Preparation includes checking transport documents, packing lists and supporting documents requested by the organiser. Accreditation, access permits and any cross-border formalities are planned according to the destination and the goods involved.
- 03
Match delivery resources to the site
Vehicles and handling equipment are selected with urban access, traffic restrictions, allocated slots and unloading facilities in mind. Instructions are shared with the carrier and event teams to coordinate arrival on site.
- 04
Coordinate on-site operations and follow-up
Shipment tracking supports coordination with the relevant contacts when delivery slots or access arrangements change. Depending on the programme, arrangements include collecting equipment and remaining products, returning them to storage or moving them to the next event.
The value of the approach
Shared coordination across events with different requirements. Document preparation, resource selection and delivery scheduling come together to support the brand’s teams before, during and after each event.
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